Read Chapter 5 “Healthcare Marketing” in Essentials of Strategic Planning in Healthcare

Read Chapter 5 “Healthcare Marketing” in Essentials of Strategic Planning in Healthcare

Read Chapter 5 “Healthcare Marketing” in Essentials of Strategic Planning in Healthcare

Read Chapter 5, “Healthcare Marketing” in Essentials of Strategic Planning in Healthcare.
Research healthcare marketing plans.

Review “Coastal Medical Center Comprehensive Case Study.”

Outline a general healthcare marketing plan for CMC.

The plan should include:

A market audit—key observations and major driving factors
An analysis of CMC’s market position—overall
Market strategies—at least three specific initiatives
Quantifiable objectives—SMART, measurable
Market actions—description of actions and priority

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