DHA 714 WEEK 3 Mission and Vision Statement Alignment Mini Case Study

Resources:

Mission and vision statements for selected health care organization
Material: Interview Protocol
Material: Interview Consent Form

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Part 1

Choose a health care organization you will be able to analyze for this assignment. A health care organization’s philosophy is expressed in its mission and vision statements. A strategic plan’s foundation may be traced back to the mission and vision statements, and is implemented in the marketing plan. The marketing plan, therefore, must be the vehicle by which the organization accomplishes its mission and vision. In Part I of this assignment, you will conduct a mini case study to collect various data supporting the evaluation of thealignment between the organization’s marketing principles and its mission and vision.

Interview 2 to 3 internal stakeholders (managers and/or employees) from your selected health care organization. Use the provided interview protocol and consent form template.

Observe activities within the health care organization to learn more about issues identified during internal stakeholder interviews (unobtrusively and in public places only)

Locate feedback information from external stakeholders that is publicly available (i.e. reviews, news articles, other)

Review internal and external information on the internet about your current health care organization. The information gathered should not be confidential information of the organization.

Part 2

Write a 1,400- to 2,100-word paper that compares and contrasts the data collected in the mini case study with your current health care organization’s mission and vision statements. The analysis must not be a restatement of the organization’s mission, vision, and marketing strategy. Rather, it should be a critical evaluation of the alignment between the organization’s marketing principles (based on the data collected in the mini case study) and its mission and vision.

Format your paper consistent with APA guidelines.

Submit a copy of the Plagiarism Checker report with the assignment. Allow yourself time to receive and submit the originality report. If the Plagiarism Checker is down, submit your assignment on time and inform your facilitator via private message. Post the Plagiarism Checker report when it arrives.

Click the Assignment Files tab to submit your paper and Plagiarism Checker report.

DHA 714 WEEK 3 Mission and Vision Statement Alignment Mini Case Study Note. The assignment should present an unbiased analysis of the alignment between the organization’s mission and vision statements and its marketing principles. It should not defend or indict the organization. It should merely provide a systematic, objective description of the organization’s current practices based on the data collected in the mini case study.

DHA 714 WEEK 4 Conceptual Framework Analysis

Resources:

Material: Health Care Theories List
Material: Critical Analysis Table Sample
Material: Critical Analysis Table Template

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Locate a conceptual or theoretical framework that could be used to explain a processrelated to a significant contemporary health care problem. Make sure the framework has been used in at least five peer-reviewed studies. Create a critical analysis table, using the provided template, which synthesizes methodological details about at least five studies that used the framework. Use information in your critical analysis table to identify gaps in the theoretical literature that require additional research.

Write a 1,400- to 2,100-word paper that analyzes and synthesizes the strengths and limitations of the framework to identify gaps in the theoretical literature that require additional research. Be sure to integrate your critical analysis table into the body of your final paper.

Note: To insert a table in the landscape position into a portrait-oriented document (i.e. your final paper), you will need to insert a Next Page Section Break at the start AND end of the table by following these steps:

Click the end of the text where you want to insert your landscape table.
Click the Breaks drop-down menu
Select Next Page in the Section Breaks section.
Repeat Step 3 so there is a blank page after the text (where you will insert your table) and another page where the text will continue in the portrait position.
Click anywhere on the blank page on which you will insert your table and set the Page Orientation to Landscape.
Copy and Paste your table into the document.

Format your paper consistent with APA guidelines. Submit a copy of the Plagiarism Checker report with the assignment. Allow yourself time to receive and submit the originality report. If the Plagiarism Checker is down, submit your assignment on time and inform your facilitator via private message Post the Plagiarism Checker report when it arrives Click the Assignment Files tab to submit your paper and Plagiarism Checker report.

DHA 714 WEEK 5 Dataset Search Paper

You are a consultant retained by a for-profit renal dialysis center that is considering opening a new facility in your city, state, or region.

Reflect upon where you may find datasets about various elements of the marketing mix in your target area. For instance, where can you find information about:

Product/service – Patient demand for renal dialysis products and/or services?
Placement – Current locations of renal dialysis centers?
Promotion – Informational campaigns about renal dialysis centers?
Price – Cost of renal dialysis products and/or services?
Positioning – Strengths and weaknesses of existing competitors?

Utilize the criteria below and identify five publicly available datasets that could be used to identify and evaluate possible locations for the organization’s expansion in your city, state, or region. Write a 1,400- to 2,100-word paper, describing the precise location of each dataset, how well the dataset meets the criteria below, and how the data could be used to assess the scenario.

Choose sources carefully. Sources must meet the following guidelines:

Current: Within the past five years, but preferably in the past 12 months
Publicly available and free
Credible (a qualified, reputable source)
Objective (an unbiased, neutral source)
Aligned with the scenario (no generic information; find datasets specifically applicable to a for-profit renal dialysis center in your city, state, or region)

Format your paper consistent with APA guidelines. Submit a copy of the Plagiarism Checker report with the assignment. Allow yourself time to receive and submit the originality report. If the Plagiarism Checker is down, submit your assignment on time and inform your facilitator via private message. Post the Plagiarism Checker report when it arrives.

Click the Assignment Files tab to submit your paper and Plagiarism Checker report.

Note. Do not identify a specific location for expansion or evaluate the opportunity. Identify existing datasets that may be useful when searching for a new location. Do not recommend primary data collection sources, such as surveys, focus groups, and so forth; suggest secondary datasets only. The Contemporary Issues in Health Care Paper due in Week 8 addresses primary data collection skills.