HSA 505 Week 10 Discussions 1 & 2 Latest

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Week 10 Discussion 1

Please respond to the following: “Strategy Map”

Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.

Appraise the value offered by Ries and Trout’s Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two (2) specific examples of the Ries and Trout’s Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.

Week 10 Discussion 2

Please respond to the following: “Marketing Plan”

Based on your review of the Learnscape scenario titled “Learnscape 4: How Are We Doing”, justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.

Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.

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Week 11 Discussion 1

Please respond to the following: “Course Completion”

Identify the most significant political, economic, and social forces that you believe are influencing changes in health care marketing today.

Identify three (3) key marketing skills you have gained from this class and suggest how each will benefit you in your current or future career.

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Week 11 Discussion 2

Please respond to the following: “Wrap-Up and Takeaways!”

Identify two to three (2-3) takeaways that you have learned or gained from the course learning activities. Explain the linkage between each takeaway you have identified and the learning outcomes of this course.
Assess the degree to which you believe your knowledge of the learning topics discussed in this course has been enhanced. Provide at least one (1) example to support your response.