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Capella University Grand Strategy Matrix Worksheet

Capella University Grand Strategy Matrix Worksheet

Capella University Grand Strategy Matrix Worksheet

  • Overview

    Create a grand strategy matrix for an organization of your choice, write a summary of whether the organization’s strategies are aligned with the matrix, and make recommendations for changes to the organization’s strategy based on your observations.

  • A grand strategy matrix can help you formulate your organization’s strategy.

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    Context

    The goal of any strategic planning activity is to enhance organization performance. Through involvement in strategic planning, employees achieve a better understanding of the organization’s operation. The process allows for proactive decision-making. It is important to anticipate and respond to issues and to understand that sometimes a philosophical change will surface. There are twelve general strategies an organization might follow when implementing change. Adopting one or more of these strategies might mark a new beginning for an organization, especially if the employees understand and support the plan of action. The twelve strategies are:

    1. Forward Integration: Increase control of distributors or retailers.
    2. Backward Integration: Increase control of firms’ suppliers.
    3. Horizontal Integration: Increase control of competitors.
    4. Market Penetration: Increase market share for current products in current markets.
    5. Market Development: Introduce current product in new geographic areas.
    6. Product Development: Increase sales through improved or new product.
    7. Concentric Diversification: Add new but related products.
    8. Conglomerate Diversification: Add new unrelated products.
    9. Horizontal Diversification: Add new, unrelated products for current customers.
    10. Retrenchment: Cost reduction to reverse declining profit and sales.
    11. Divestiture: Sale of part of the organization.
    12. Liquidation: Sale of the company’s assets.

    Strategy formation is an assessment of whether the organization is doing the right things and how it can be more effective. Organizations can become obsolete by following a strategy made out-dated by market changes. Objectives should be consciously developed and coordinated and not just extensions of day-to-day operations.


  • Questions to Consider

    To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.

  • Consider the following:
    • How do multi-national corporations face global challenges?
    • How do corporations respond to the threats and opportunities of doing business globally?
    • What seems to be working and what is missing for these corporations?

  • Resources

    REQUIRED RESOURCES

    The following resources are required to complete the assessment.

    Capella Resources

    Click the links provided to view the following resources:


    SUGGESTED RESOURCES

    The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.

    Library Resources

    The following e-books or articles from the Capella University Library are linked directly in this course:

    Bookstore Resources

    The resources listed below are relevant to the topics and assessments in this course and are not required.

    • David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts & cases (16th ed.). Boston, MA: Pearson.

  • Assessment Instructions

    Create a grand strategy matrix for an organization of your choice. Ideally, the company you choose will be a familiar one and one to which you have easy access, such as your place of employment or a company close to where you live. You may use the same organization for other assessments in this course.

  • You may wish to review the suggested readings listed in the Resources as well as do your own research into completing a grand strategy matrix to prepare for this assessment.
  • Complete the following:
    • Answer the following questions:
      • Is your chosen organization in a weak or strong competitive position?
      • Is the market growth rapid or slow?
    • Complete a grand strategy matrix for your chosen organization using the Grand Strategy Matrix Template linked in the Resources under the Required Resources headings.
    • Compare whether the organization’s strategies are aligned with the relevant quadrant strategies, and write a half-page summary on the differences and changes you identify. Make recommendations for changes to the organization’s strategy based on your observations.

    ADDITIONAL REQUIREMENTS

    • Written communication: Written communication is free of errors that detract from the overall message.
    • APA formatting: If you use sources, ensure that resources and citations are formatted according to APA (6th edition) style and formatting.
    • Font and font size: Times New Roman, 12 point.

    Grand Strategy Matrix Scoring Guide

    CRITERIA DISTINGUISHED
    Analyze whether the selected organization has a weak or strong competitive position. Evaluates whether the selected organization is in a weak or strong competitive position.
    Describe whether the market growth rate is rapid or slow. Analyzes whether the market growth rate is rapid or slow.
    Identify whether an organization’s strategy is aligned with the relevant quadrant strategies. Analyzes whether an organization’s strategy is aligned with the relevant quadrant strategies.
    Recommend changes based on final observations. Recommends changes based on final observations and illustrates with examples.