DHA7004 Walden University Assess Key Metrics in Marketing Communications Paper
| This assignment will be submitted to Turnitin®. | |
| In this assignment, you will outline three metrics that are associated with measuring marketing communications efforts. Some examples of these metrics are outlined in this week’s reading assignment. Be sure you comment on how these specific metrics matter to the services that you will be promoting in your Signature Assignment.
Length: 2-3 pages, not including title and reference pages Resources: Include a minimum of 3 scholarly resources to support your assignment. Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented this week. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to University’s Academic Integrity Policy. ORDER NOW FOR COMPREHENSIVE, PLAGIARISM-FREE PAPERS
Resources: Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery. Read Chapter 3: The 10 Classical Marketing Metrics Marketing value metrics : a new metrics model to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey, Stan Maklan. Read Chapter 12: Social Media: Metrics and Measurement What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities? |
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Rubric Name: Common Grading Rubric – 10 Points
| Criteria | ||||
|---|---|---|---|---|
| Completed few parts of the assignment and/or did not address many questions/tasks posed in the assignment instructions or assignment prompt. | Completed some parts of the assignment and/or did not address several questions/tasks posed in the assignment instructions or assignment prompt. | Completed all required parts of the assignment and addressed most of the questions/tasks posed in the assignment instructions or assignment prompt. | Completed all required parts of the assignment and addressed all questions/tasks posed in the assignment instructions or assignment prompt. | |
| No evidence of knowledge and understanding of assignment content.
No evidence of analysis of assignment content. Responses were generally not thoughtful, thorough, or well-reasoned. |
Little evidence of knowledge and understanding of assignment content.
Little evidence of analysis of assignment content. Responses were occasionally thoughtful and/or may not have been thorough or well-reasoned |
Some evidence of knowledge and understanding of assignment content.
Some evidence of analysis of assignment content. Responses were mostly thoughtful, thorough, and well-reasoned. |
Strong evidence of knowledge and understanding of assignment content.
Detailed evidence of analysis of assignment concept. Responses were thoughtful, thorough, and well-reasoned |
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| Resources are not scholarly and/or peer-reviewed; and/or were of poor quality and/or not appropriate for the assignment. | Some resources are scholarly and/or peer-reviewed; and/or were of good quality and/or appropriate for the assignment. | Most resources are scholarly and/or peer-reviewed; and/or were of good quality and/or appropriate for the assignment. | Resources are scholarly and/or peer-reviewed and were of excellent quality and/or appropriate for the assignment. | |
| Numerous misspelled words and grammatical errors.
APA formatting not used. |
Frequently misspells words and/or makes consistent grammatical errors.
Numerous APA formatting issues. |
Occasionally misspells words and/or some grammatical errors.
Minor APA formatting issues. |
No or very few misspelled words and/or no or very few grammatical errors.
No APA formatting issues |
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| Overall Score |