HMNT 1001 Walden University Wk4 George Orwell Novel 1984 Discussion
Discussion: Profiles
Technological innovations continue to invade nearly every aspect of our lives. George Orwell‘s prediction in his novel 1984 of “ubiquitous surveillance” may have come true. Every click you make, every web page you view, every communication you make using digital technology can be tracked. Marketing researchers analyze this data to tailor advertising campaigns targeting you as an individual. Talking about cute clothes at a specific store while your phone is ‘sleeping’ may generate ads for that store on your social media feeds. Researching a political issue may result in targeted political ads appearing on your social media feeds. Every day, your digital profile is expanded and revised. These profiles summarize who you are as a consumer or potential consumer. But, who are you to yourself?
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To prepare for the Discussion:
- Review this week’s resources.
- Reread your journal entries from previous weeks.
- Google yourself. See what information is being shown to the world about you, or those with similar names to you.