Assignment: 4-2 Conducting a SWOT Analysis

IHP 510 Module Four Worksheet Guidelines and Rubric Conducting a SWOT Analysis, Considering the Competition, and Making a Proposal

Overview: For this task, you will complete a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of a specific healthcare organization’s service or product. Based on your SWOT analysis, you will then propose an additional service or product to market for the organization, while also comparing it to a competing healthcare organization’s service or product. This task is designed to provide practice for the analysis, service proposal, and competition analysis that you will complete as part of Final Project Milestone Two in Module Five. Prompt: Complete the Module Four Worksheet by addressing the following critical elements:

 SWOT: ○ Identify three strengths for the healthcare organization’s service or product that you chose, explaining what makes these elements strengths. ○ Identify three weaknesses for the healthcare organization’s service or product that you chose, explaining what makes these elements

weaknesses. Identify three opportunities for the healthcare organization’s service or product that you chose, explaining what makes these elements opportunities.

○ Identify three threats for the healthcare organization’s service or product that you chose, explaining what makes these elements threats.

 Additional Service/Product: What additional service or product would you propose to market for this organization? Why?

 Competing Service/Product: In making your proposal, identify a competing healthcare organization’s similar service or product—one that you think is effective. Briefly describe why you feel it is successful.

Rubric Be sure to apply instructor feedback on this worksheet task to your Final Project Milestone Two due in Module Five—especially the sections on the situational analysis, service proposal, and competition analysis that you will need to consider when completing your final healthcare marketing and communication plan.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

SWOT: Strengths Meets “Proficient” criteria and demonstrates keen insight into what makes the elements strengths

Identifies strengths, explaining what makes them strengths

Identifies strengths, explaining what makes them strengths, but response has gaps in detail, clarity, or logic

Does not identify strengths, explaining what makes them strengths

16

SWOT: Weaknesses Meets “Proficient” criteria and demonstrates keen insight into what makes the elements weaknesses

Identifies weaknesses, explaining what makes them weaknesses

Identifies weaknesses, explaining what makes them weaknesses, but response has gaps in detail, clarity, or logic

Does not identify weaknesses, explaining what makes them weaknesses

16

SWOT: Opportunities Meets “Proficient” criteria and demonstrates keen insight into what makes the elements opportunities

Identifies opportunities, explaining what makes them opportunities

Identifies opportunities, explaining what makes them opportunities, but response has gaps in detail, clarity, or logic

Does not identify opportunities, explaining what makes them opportunities

16

SWOT: Threats Meets “Proficient” criteria and demonstrates keen insight into what makes the elements threats

Identifies threats, explaining what makes them threats

Identifies threats, explaining what makes them threats, but response has gaps in detail, clarity, or logic

Does not identify threats, explaining what makes them threats

16

Additional Service/Product

Meets “Proficient” criteria and demonstrates sophisticated understanding of the needs for services and products of healthcare organizations

Proposes an additional service or product to market for the healthcare organization, providing rationale

Proposes an additional service or product to market for the healthcare organization, providing rationale, but response has gaps in detail, clarity, or logic

Does not propose an additional service or product to market for the healthcare organization

16

Competing Service/Product

Meets “Proficient” criteria and demonstrates sophisticated understanding of what makes services and products effective in healthcare organizations

Identifies a competing healthcare organization’s similar service or product, describing why it is effective

Identifies a competing healthcare organization’s similar service or product, describing why it is effective, but response has gaps in detail, clarity, or logic

Does not identify a competing healthcare organization’s similar service or product

16

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to- read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

4

Total 100%