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Discussion: Organizational Change and the Marketing Five Cs Week 2

Discussion: Organizational Change and the Marketing Five Cs Week 2

Discussion: Organizational Change and the Marketing Five Cs Week 2
  • Locate a recent news article on an organization that has undergone a significant change, such as entering a new international location, scaling back from a particular market, downsizing, cutting back on product or service offerings, or moving manufacturing offshore.
  • Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources.

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BY DAY 3

Post a 150- to 225-word (2- to 3-paragraph) analysis of the environment for the organization featured in the news article using the five Cs of situational analysis. In your analysis, address the following:

  • How do you think each of the five Cs had an effect on the company’s change? (Be sure to mention each C and provide your hypothesis for how that factor impacted decision making.)
  • Which one of the five Cs was the most significant factor in this decision? Provide a rationale for your answer using specific examples.
  • Based on the information you have available, did this company make the right decision? Why or why not?
  • To support your response, be sure to reference at least one properly cited scholarly source.

 

UNFORMATTED ATTACHMENT PREVIEW

Academic Writing Expectations: 2000-/3000-Level Courses Students develop academic writing skills over time. In each course, students gain more understanding about how to use appropriate and relevant content to develop and explore ideas in writing. Walden undergraduate students should demonstrate awareness of context and audience in written assignments. In 2000-/3000-level courses, students must be able to (a) display sentence- and paragraphlevel writing skills while practicing essay-level skills and (b) use evidence to support a claim in an academic argument and give credit in writing to the source. Walden uses APA style guidelines to give credit to sources. Walden students must carefully proofread all work before submitting assignments. In each course, students develop and improve a revision process that contributes to quality